Hitachi becomes Landcros: name change to take effect in 2027 |
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Hitachi Construction Machinery (HCM) will change its name to Landcros as of April 2027. With this step, the company aims to respond to the evolving demands of the green sector. According to HCM, there is a growing need for efficient, smart, and sustainable solutions.
According to HCM, the sector is under pressure due to a shortage of skilled professionals, shrinking margins, and shorter project lead times. With the new name, the company wants to make it clear that it is looking for solutions that go beyond machinery alone. The name change is part of a broader strategy focused on digitalization, artificial intelligence, and customer-oriented operations.
 | | CEO Francesco Quaranta of HCM Europe. |
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Partnership at the core
According to CEO Francesco Quaranta of HCM Europe, Landcros is based on a philosophy of partnership: 'Landcros represents our commitment to go beyond machines - solutions beyond machinery - and to empower customers with intelligent, connected, and sustainable solutions. We collaborate openly with technology leaders, integrate advanced digital and AI capabilities into our machines, and create a renewed customer experience from ground to cloud.'
A trusted course
Despite the name change, HCM's direction remains the same, says Quaranta: 'We are changing the name. We are changing the game. But one thing will never change: who we are. Our values, our people, our quality, our promise of reliability, and our dedication to our trusted dealers and customers remain unchanged. With Landcros, we are transitioning from building machines to designing seamless user experiences, supported by advanced technology.'
Meaningful investment
Masafumi Senzaki, president, executive officer, and COO of HCM, adds: 'We aim to grow Landcros into a brand that gives customers confidence that they made the right choice when selecting our machines or services; that shareholders maintain their trust in their investment; and that employees feel their work is meaningful.'
This article was originally published on October 28, 2025, on the website of De Hovenier.
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